Integrated
Marketing Communications
Develop materials that best communicate with minimal investment. Determine the
best mix for communications whether it’s print, electronic, advertising or PR.
Manage agency relationships and negotiate contracts. Increase brand awareness
without big budgets.
New Product Development & Product Portfolio Management
Explore market needs, both expressed and unexpressed, to define new opportunities. Direct cross-functional teams to bring products to market by using stage-gate processes. Develop launch materials and communication materials. Manage product life cycle from idea formulation through launch and maturity.
Business Development for Immediate Growth
Identify new markets and new distribution channels for products or services. Understand customer needs and the competitive landscape. Develop and implement plans to test and rollout the product or service.
Marketing
Research for greater customer insights
Develop a deep understanding of customer’s needs and wants. Determine the size
and potential of a market. Use focus groups and quantitative techniques to
probe on ideas and to determine direction. Develop clinical studies and direct
beta test sites.
Analytics – Use Data to drive
Decision-Making
Work with company personnel
to analyze business situations using such tools as breakeven, P&L, net present
value and ROI. Use customer segmentation strategies and database marketing
techniques to enhance customer lifetime value.
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