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 Kurtz Consulting
provides strategic sales and marketing solutions for companies. Kurtz
helps organizations focus on serving customers and generating
sustainable growth in today’s competitive marketplace. The firm's
capabilities and intellectual capital are enhanced by its industry
expertise in healthcare and consumer products, efficiency, and hands-on
approach to provide the maximum impact with the least investment.
The focus areas of Kurtz Consulting provide increased sales and profits
to clients
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Identify and
develop high-potential
new product
and service offerings. Kurtz Consulting uses proven processes for new
product development. We conduct research and market testing to
ensure that new ideas are consistent with the customer needs and
company requirements. We develop clinical
studies and direct beta test sites.
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Identify and
target
new markets, channels and prospects
to grow sales. Kurtz Consulting conducts the research and
planning to reposition current products and services in new
areas for additional sales.
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Optimize the
sales force
for long-term results. We give the sales force a check-up using
latest diagnostic tools. Kurtz Consulting determines the most
effective types of sales forces including field sales and inside
sales. We establish territories and sales goals. We design and
align the sales compensation plan with corporate objectives.
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Increase
brand awareness
and drive more sales. Kurtz Consulting identifies multiple
strategies to grow brand equity. We develop integrated
marketing communications strategies and the tools for measuring
marketing performance.
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Develop
strategic roadmap and action plans
for growth. Kurtz Consulting uses well-established and
proven processes to create a useful long-range plan that
addresses both the strategic and operational aspects of a
business. As an objective third-party, we can identify risks
and suggest contingency options. For problematic businesses or
products, Kurtz Consulting investigates strategies to divest,
harvest or energize the problem. We do the analysis and
research to review the implications of each strategy.
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